AI Content creation tools

AI Content creation tools are becoming more widely available since the development of GPT-3 (and its release through Open.ai) has made AI much more accessible.

To see just how good AI writers are, we selected 10 of the best content generators and road-tested them by comparing their output on the same topic.

We ran our own mini Turing Test while testing the AI content generators, says Brooke Kaio.

We asked our audience if they could tell the difference between machine and human-generated content through social media polls.

Are machines taking over the content industry? Read on and find out, says Brooke Kaio.

How GPT-3 Is Shaking Up Content Creation

GPT-3, the language prediction model, was introduced in May 2020 and is widely available for public use through Open AI.

The quality of GPT-3 output was a huge leap forward from GPT-2 toward asking a machine to write intelligible cohesive content.

The downside to the development of GPT-3 and vastly improved content creation tools: How do you keep pace with the output of a machine?

Google has been looking at solving the potential issues of the predicted explosion of AI content to ensure their search results don’t become swamped with low-quality content.

They recently restated that AI content is against their guidelines and updated their webmaster guidelines documentation.

How can they distinguish between a machine and just badly written human content?

The progress and development of AI writers and content tools is only just getting started.

Private investment in AI more than doubled last year to $93.5 billion in 2021.

This means that more machine learning tools are being developed that will become more integrated into the tools we use as marketers and SEO professionals.

Meta recently announced a new research project into next-generation AI.

They aim to create an AI that processes data like humans and would be indistinguishable from a human.

When that might be available is not known.

Machine domination aside, in this article, we will review a selection of the current best content creation tools to see how they compare.

AI Content Creation Tools Compared

We fed all the content generator tools we tested were fed the same subject matter to generate a similar length of the output.

With a meta self-referential irony, we used the simple phrase, “AI content creation.”

We compared the use of the tool and the quality of the content output. You can see that output in each of the screenshots below.

As part of the comparison, we also ran all the content through Copyscape to check for plagiarism. Only one content generator was flagged with issues.

The difference in styles was most surprising about comparing the output from all the tools.

We half expected more similar results when running the same key phrase through an AI tool, but clearly, every generator has its own variables for how content is written. Much like a variety of human writers.

Writesonic is built on GPT-3 and claims the machine is trained on the content that the brands using the tool produce.

The generator is based around facilitating marketing copy, blog articles, and product descriptions. The generator can also provide content ideas and outlines and has a full suite of templates for different types of content.

We found Writesonic very easy to use and it didn’t take much work to get a full article straight out of the box.

The free plan is an option to try the basic tool with the choice to upgrade to get access to full functionality.